Integrating gender in cotton farming

Integrating gender in cotton farming

We partnered with The Better Cotton Initiative (BCI) to create toolkits for them, and our collaborative approach enabled the internal team to reflect on gendered realities in their own lives and communities of work.

About

The Better Cotton Initiative is a non-profit, multi-stakeholder governance group that promotes better standards in cotton farming and practices across 21 countries. 

The Goal

The organization identified the need for gender integration in cotton production and wanted to engage with farmers in a dialogue about intersectionality and gender- responsive action. 

Our Approach

Module Development and Training 

  • Training of Trainers Module for Partner Organisations-  P4C trained their internal team on gender transformative concepts along with helping in the understanding of how to integrate women into the cotton production value chain. 
  • Farmers Toolkit- P4C developed a toolkit which included audio-visual aids to sensitize male and female farmers on understanding gender barriers and taking steps in integrating gender-responsive action into cotton production. The toolkit was developed through a consultative approach and ensured analysis from an intersectionality lens, such that the diverse social identities and their power relation expressed in everyday lived realities could be captured and translated into the content. 

The Impact

BCI was able to reach out to farmers with the toolkits and our collaborative approach enabled the internal team to reflect on gendered realities in their own lives and communities of work.

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Elevating global conversations on injury prevention and safety

Elevating global conversations on injury prevention and safety

We supported The George Institute for Global Health with a social media strategy and real-time coverage at Safety 2024, a global conference on injury prevention.

About 

Safety 2024 was a global conference that focused worldwide attention on safety and injury prevention. It gathered international experts in the field with a united goal of “Building a safer future for all: Equitable and sustainable strategies for injury and violence prevention”.

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