Communication

Focused and effective communication has become crucial for NGOs, Foundations, CSRs and other stakeholders to identify and connect with diverse audiences, including funders. Despite the easy availability of an array of tools and channels for communication, creating impact necessitates an integrated strategy that strengthens the brand while serving multiple goals. Working in the intersection of creative marketing and community-centered communication, we use a multi-pronged approach to offer dynamic, tailor-made solutions that are attuned to the needs on the ground. These solutions can be easily adapted to increase brand awareness and provide deeper engagement with the target audience.

Our work includes (but is not limited to) –:

Communication materials- IEC and print material, toolkits, training material
Digital outreach
Strategic Communication plan
Building brand narrative and storytelling
Outreach through programme-based conceptual events

Mahila Jan Adhikar Samiti 1

MJAS is a Rajasthan-based women-led, rights-based organisation working towards emancipating marginalised women and adolescent girls.

Creative Brief

To improve online visibility with an interactive and SEO-friendly website that can help the organisation build credibility and more donors. The organisation also required training for the internal team on effective communication using social media.

What we did

Website Design- After an analysis of the organisation’s mission, internal team structure, and requirements P4C was able to design a clean and uncomplicated website that could be easily managed at the backend without putting pressure on the team. The website allowed easy navigation and brought focus to the work done by MJAS. The design also has a clear call to action.

Social media communications Training-

We also developed training modules, The team was also given training on social media and the ways these platforms can be utilised to increase reach.

Outcome

MJAS has been able to harness digital tools to improve its online visibility. The organisation has also been able to utilise the platform to reach out to donors.

Safety 2024

To provide communication support and live event coverage to The George Institute of Global Health during the Safety 2024: Pre-Conference Workshops and 15th world conference on injury prevention and safety promotion in New Delhi to be held from August 31st - September 4th, 2024.

The 15th World Conference on Injury Prevention and Safety Promotion (Safety 2024)
Safety 2024 was a global conference that focused worldwide attention on safety and injury prevention. It gathered international experts in the field with a united goal of “Building a safer future for all: Equitable and sustainable strategies for injury and violence prevention”.

What we did
Prior to the event, we crafted a comprehensive content strategy tailored to the social media platforms with a primary focus on X. This strategy encompassed the creation of post templates, draft posts, a detailed coverage schedule, and graphic design elements to ensure visual consistency. During the event, we implemented a diverse array of post types, including video testimonials from delegates sharing their experiences and expectations, static highlights summarising key sessions, announcement posts, and session recaps, all designed to maximise engagement and outreach. Beyond digital media, we helped in the creation of an event newsletter that was distributed to conference attendees in physical and digital forms.

Outcome
The social media strategies proved fruitful and we were able to achieve our aim of information dispersal and engagement on social media pages with maximum posts having 500+ views.